A 10 by 10 booth in Nathan Phillips Square drew 2,500 visitors and 1,500 conversations for igp.com, and opened the first Ivory Task market outside the United States.
Three weekends of Bay Area grocery store activations for the SF Unicorns, anchored by a Ravichandran Ashwin Family Day. Roughly 308 fan registrations, and 970+ postcards in one weekend.
A Valentine’s Day film activation under the Times Square billboards, with 25+ couples interviewed, a live proposal, and a cinema release six days later.
An experiential booth at Orlando’s India Fair with a 360 degree photo booth and QR coded mini cricket bats. Between 250 and 300 attendees engaged on the day.
Three cinema activations in one release weekend, 135+ moviegoers engaged, and the finding that redirected the programme: lobbies build awareness, aisles convert.
A quarter long single state test: 16.2M transit impressions, 2,240+ attendees engaged across grocery and festival weekends, and 131 subscriptions sold.
