Ivory Task in Canada: 2,500 Visitors at Toronto’s India Day

The first Ivory Task activation outside the United States. igp.com took a 10 by 10 vendor booth at Panorama India, the India Day festival held in Nathan Phillips Square on the first Sunday after India’s Independence Day. Ivory Task secured a position in the direct sightline of the main stage, a placement tier normally held back for event sponsors, by engaging the organising committee early. Three brand ambassadors and a dedicated supervisor worked the booth from noon to 8pm. Around 2,500 visitors came to the stand across the day, 1,500 stopped long enough for a full conversation, and all 1,000 flyers went out, including to shoppers at the neighbouring food stalls who never reached the booth. Roughly a third already knew the brand, usually through personal or family use, though most had no idea of the full product range.