Field Activation

How the SF Unicorns Signed Up 308 Fans in the Grocery Aisle

June 2026

Three weekends of Bay Area grocery store activations for the SF Unicorns, anchored by a Ravichandran Ashwin Family Day. Roughly 308 fan registrations, and 970+ postcards in one weekend.

May–June 2026 · Bay Area grocery stores

A multi-weekend Bay Area field programme for the SF Unicorns MLC franchise, activating across grocery stores in Sunnyvale, Cupertino, Fremont and Milpitas. Ambassador teams registered fans, distributed match materials and drove ticket intent, anchored by a Ravichandran Ashwin Family Day that lifted turnout. Across three weekends the programme drove roughly 308 fan registrations, with 970+ postcards handed out in a single weekend.

~308

Fan Registrations

970+

Postcards / Weekend

Store Activations

More Field Notes

Field Activation

Ivory Task in Canada: 2,500 Visitors at Toronto’s India Day

August 2026

A 10 by 10 booth in Nathan Phillips Square drew 2,500 visitors and 1,500 conversations for igp.com, and opened the first Ivory Task market outside the United States.

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Field Activation

Selling LA Knight Riders Tickets One Storefront at a Time

June 2026

Two weekends of storefront and community work across four Southern California counties. Weekend two alone sold 104 tickets and put out 2,675 flyers.

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Experiential Activation

Do Deewane Sheher Mein Takes Over Times Square on Valentine’s Day

February 2026

A Valentine’s Day film activation under the Times Square billboards, with 25+ couples interviewed, a live proposal, and a cinema release six days later.

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