Experiential Activation

Sling at India Fair: A 360 Degree Booth and 12,000 Reached

January 2026

An experiential booth at Orlando’s India Fair with a 360 degree photo booth and QR coded mini cricket bats. Between 250 and 300 attendees engaged on the day.

January 25, 2026 · Children's Safety Village, Orlando, FL

An experiential booth for Sling at Orlando’s India Fair, promoting Desi Binge Plus, Dakshin Plex and Free Stream alongside the upcoming T20 World Cup and IPL on Willow. A 360° photo-booth turned attendees into branded social reels, while free QR-coded mini cricket bats gave every visitor a keepsake. Steady traffic from 11am–4pm saw the team directly engage 250–300 attendees, with partners extending reach to a 12,000-subscriber database.

250–300

Attendees Engaged

12,000

Flyer Reach

360°

Photo-Booth Reels

More Field Notes

Field Activation

Ivory Task in Canada: 2,500 Visitors at Toronto’s India Day

August 2026

A 10 by 10 booth in Nathan Phillips Square drew 2,500 visitors and 1,500 conversations for igp.com, and opened the first Ivory Task market outside the United States.

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Field Activation

Selling LA Knight Riders Tickets One Storefront at a Time

June 2026

Two weekends of storefront and community work across four Southern California counties. Weekend two alone sold 104 tickets and put out 2,675 flyers.

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Field Activation

How the SF Unicorns Signed Up 308 Fans in the Grocery Aisle

June 2026

Three weekends of Bay Area grocery store activations for the SF Unicorns, anchored by a Ravichandran Ashwin Family Day. Roughly 308 fan registrations, and 970+ postcards in one weekend.

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