NEW YORK · EXPERIENTIAL MARKETING · SOUTH ASIAN DIASPORA
We don’t just know
the market. We are the market.
— The only experiential agency built from inside the diaspora.
Ivory Task activates brands within the South Asian diaspora in the United States — on the ground, in the community, at the moments that matter. Field activations, cinema advertising, and media representation that actually moves this audience.
Every campaign we run draws on 25 years of lived experience within the South Asian diaspora — in Mumbai, across 17 years in London, and now New York. We are not a generalist agency that has added a diaspora practice. We are the diaspora practice.
i.
The South Asian diaspora in the US is not a niche.
5.4 million strong, high-spending, culturally cohesive, and deeply underserved by mainstream marketing. They respond to brands that speak their language — literally and culturally. Ivory Task is the bridge.
ii.
Authenticity is the only currency that works here.
This audience does not respond to token representation or templated multicultural campaigns. They respond to earned presence — a brand that shows up at the grocery store, at the temple, at the cinema, consistently and credibly.
What We Do
Three ways into the community
Field Activations
Grocery stores, temples, and community events — branded touchpoints exactly where the diaspora already gathers and shops.
Cinema Advertising
On-screen placements timed to major Bollywood releases, reaching concentrated, high-intent South Asian audiences.
Media Representation
US ad sales and partnership representation for South Asian media brands entering or expanding in the American market.
“The diaspora doesn’t need to be introduced to your brand — it needs to see your brand show up where it already belongs.”
Campaigns built for this audience, not adapted for it
Field Activation
SF Unicorns — MLC Cricket
May–Jun 2026 · Bay Area
Multi-weekend Bay Area grocery store activations across ICC Sunnyvale, Trinethra Cupertino, and India Cash & Carry Fremont, driving direct fan engagement and registrations.
Cinema Advertising
Dhurandhar — Part 2
3,042 cinema spots delivering 500,000+ impressions across South Asian theater circuits at a major Bollywood release.
Field Activation
Do Deewane Sheher Mein
Feb 2026 · Times Square, NYC
A Times Square Valentine’s Day activation bringing Bollywood romance into the heart of New York City’s most visible public space.
Grocery Activation
Chef Magic
In-store grocery activation for Sanjeev Kapoor’s Chef Magic brand, built around sampling and direct product trial.
Outdoor & Promotions
Aspora
Oct 2025 & Feb 2026 · SF & Dallas
Outdoor and promotional campaign built to introduce Aspora to South Asian communities across key US markets.
Market Entry
Whish Money
US market entry campaign supporting Whish Money’s launch into the South Asian remittance and diaspora finance space.
Experiential Activation
Sling — India Fair
Jan 2026 · Orlando, FL
A live experiential booth at Orlando’s India Fair promoting Sling’s Desi Binge Plus and Freestream cricket streaming — anchored by a 360° photo-booth that turned visitors into branded social reels.
Field Activation
LAKR — LA Knight Riders
Jun 2026 · Southern California
A multi-weekend grocery-store and community activation for the LA Knight Riders MLC franchise, driving ticket sales and fan leads across Southern California.
The Company
One operation, three entities, full reach
Ivory Task Inc. operates alongside R3 Media LLC and Nylon Seed Entertainment LLC, giving us the reach of a full media and production operation with the focus of a specialist diaspora agency.
We work directly with gifting platforms, sports leagues, streaming services, food brands, and media companies who need more than reach — they need relevance, delivered at the grocery store counter, the temple courtyard, and the cinema screen.
Founded
New York, NY
Structure
Ivory Task Inc. · R3 Media LLC · Nylon Seed Entertainment LLC
Focus
South Asian Diaspora, US & Canada
Clients
IGP · LAKR · SF Unicorns · Sling TV · LT Foods · NDTV
Start a Project
Let’s put your brand where the community already trusts what it sees.