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Selected Work

Campaigns built for this audience,
not adapted for it.

A selection of activations, cinema campaigns and market-entry work across the South Asian diaspora in the US.
Field Activation

SF Unicorns — MLC Cricket

May–Jun 2026 · Bay Area
Multi-weekend Bay Area grocery store activations across ICC Sunnyvale, Trinethra Cupertino, and India Cash & Carry Fremont, driving direct fan engagement and registrations.
Cinema Advertising

Dhurandhar — Part 2

3,042 cinema spots delivering 500,000+ impressions across South Asian theatre circuits at a major Bollywood release.
Field Activation

Do Deewane Sheher Mein

Feb 2026 · Times Square, NYC
A Times Square Valentine’s Day activation bringing Bollywood romance into the heart of New York City’s most visible public space.
Grocery Activation

Chef Magic

In-store grocery activation for Sanjeev Kapoor’s Chef Magic brand, built around sampling and direct product trial.
Outdoor & Promotions

Aspora

Oct 2025 & Feb 2026 · SF & Dallas
Outdoor and promotional campaign built to introduce Aspora to South Asian communities across key US markets.
Market Entry

Whish Money

US market entry campaign supporting Whish Money’s launch into the South Asian remittance and diaspora finance space.
Experiential Activation

Sling — India Fair

Jan 2026 · Orlando, FL
A live experiential booth at Orlando’s India Fair promoting Sling’s Desi Binge Plus and Freestream cricket streaming — anchored by a 360° photo-booth that turned visitors into branded social reels.
Field Activation

LAKR — LA Knight Riders

Jun 2026 · Southern California
A multi-weekend grocery-store and community activation for the LA Knight Riders MLC franchise, driving ticket sales and fan leads across Southern California.
Campaign Reports

Inside the Work

Field reports and photography from recent activations across the diaspora.
Experiential Activation

Sling — India Fair, Orlando

January 25, 2026 · Children's Safety Village, Orlando, FL
An experiential booth for Sling at Orlando’s India Fair, promoting Desi Binge Plus, Dakshin Plex and Free Stream alongside the upcoming T20 World Cup and IPL on Willow. A 360° photo-booth turned attendees into branded social reels, while free QR-coded mini cricket bats gave every visitor a keepsake. Steady traffic from 11am–4pm saw the team directly engage 250–300 attendees, with partners extending reach to a 12,000-subscriber database.
250–300
Attendees Engaged
12,000
Flyer Reach
360°
Photo-Booth Reels
Experiential Activation

Do Deewane Sheher Mein — Times Square

February 14, 2026 · Times Square, New York City
A Valentine’s Day film activation in the heart of Times Square, built around a large branded cut-out set against the iconic billboards. The team interviewed 25+ couples and passers-by, capturing user-generated content and a live proposal that drew public cheers — reaching both South Asian and mainstream New York audiences ahead of the film’s cinema release on February 20, 2026.
25+
Couples Interviewed
Feb 20
In Cinemas
Times Sq
NYC Landmark
Outdoor & Promotions

Aspora — Bay Area & Dallas

October 2025 · SF Bay Area · February 2026 · Dallas
A two-market introduction of the Aspora remittance app to the South Asian diaspora. Across three Bay Area dates (Fremont, ICC Milpitas, Pleasanton) the team engaged 300+ attendees with Google-rate exchange demos and zero-fee messaging, converting 70+ sign-ups. At Dallas’s Pongal / Sankranti celebration, roughly 350 attendees drove 35 confirmed sign-ups around a $10 cashback offer.
300+
Bay Area Engaged
70+
Bay Area Sign-ups
35
Dallas Sign-ups
Field Activation

SF Unicorns — MLC Cricket

May–June 2026 · Bay Area grocery stores
A multi-weekend Bay Area field programme for the SF Unicorns MLC franchise, activating across grocery stores in Sunnyvale, Cupertino, Fremont and Milpitas. Ambassador teams registered fans, distributed match materials and drove ticket intent — anchored by a Ravichandran Ashwin Family Day that lifted turnout. Across three weekends the programme drove roughly 308 fan registrations, with 970+ postcards handed out in a single weekend.
~308
Fan Registrations
970+
Postcards / Weekend
9+
Store Activations
Field Activation

LAKR — LA Knight Riders

June 2026 · Southern California
A two-weekend grocery-store and community activation for the LA Knight Riders MLC franchise across four Southern California counties. Teams worked storefronts from Fullerton to Riverside — handing out flyers, capturing fan leads and selling match tickets. After a mid-programme move to a $25 standard ticket, weekend two alone sold 104 tickets and distributed 2,675 flyers, with Riverside shoppers returning specifically to find the team.
104
Tickets Sold · Wk 2
3,150+
Flyers Distributed
120+
Fan Leads
On the Ground

Real activations, real communities

3,042
Cinema Spots Delivered
970+
Postcards — 1 Weekend
78
Registrations — 1 Saturday
100%
Checkout Coverage
7+
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South Asian Diaspora Marketing · New York
Services
Field Activations
Cinema Advertising
Media Representation
Markets
New York / New Jersey
Bay Area
Dallas · Chicago · DC
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