A quarter-long, single-state campaign pairing transit outdoor at four PATH and NJ Transit stations with grocery-store and festival activations across Edison, Iselin, Jersey City and New Brunswick.
Six activation weekends run back to back across India Bazaar, Patel Brothers and Indian Cash & Carry stores in three markets, built on product demos, giveaways and on-the-spot sign-ups.
A three-market cinema test taking the Dakshin Flex and Desi Binge Plus offers to Indian moviegoers at Cine Lounge Fremont and AMC Gulf Pointe over a single release weekend.
The Dakshin Pack launch programme: stage sponsorship and MC shout-outs at community celebrations, on-screen spots in the halls, and staffed booths running sign-ups at a Cine Lounge screening weekend.
An open-air market activation for Vahdam Teas in San Diego, putting the tea range and its gift packs directly into shoppers’ hands at a branded stand.
Social media representation for B4U Americas across Facebook, Instagram and X, with monthly reporting on reach, impressions, engagement and follower growth.
Six activation weekends run back to back across three markets. In Dallas the team worked four India Bazaar stores in Irving, Frisco, Lewisville and Plano, then three more the following weekend; in the Bay Area the programme moved between Patel Brothers in Santa Clara and Indian Cash & Carry in Fremont, with a Houston weekend closing it out. Branded stalls, channel-by-channel pricing boards, live demos and backpack giveaways carried the pitch for the six-month Desi Binge Plus and Freestream plans, and the weekly reports fed straight back into pricing and creative.
Three cinema activations run across one release weekend and timed to the Indian titles on screen. Branded standees, pricing boards and interactive displays went into the lobbies at Cine Lounge Fremont and at AMC Gulf Pointe 30 in Houston, with teams working the foyer between showings on Dakshin Flex, Desi Binge Plus and Freestream. The weekend put the offer in front of 135+ moviegoers and produced the finding that redirected the whole programme: a cinema lobby is an awareness room, a grocery aisle is a conversion room. The Dallas and Bay Area store weeks that followed in February came straight out of it.
A quarter-long test of what concentrated, single-state marketing can do. Transit outdoor ran at Journal Square and Newport on the PATH and at Edison and MetroPark on NJ Transit, while field teams worked grocery weekends at Patel Brothers, Apna Bazaar and Subzi Mandi across Jersey City, Edison, Iselin, New Brunswick and North Brunswick, then followed the festival calendar into Dussehra, Durga Pooja, the Secaucus Diwali Mela and Diwali in Princeton and Somerset. Interactive booths, spin-the-wheel games and live product demos turned foot traffic into conversation, and conversation into subscriptions.
The programme that opened the Sling relationship. Inside a single week the team ran a community association event, the Pongal celebration in Chicago and a Cine Lounge screening weekend: stage standees and MC shout-outs in the halls, 30- and 60-second spots on the in-venue screens, and staffed booths handing out Dakshin Pack leaflets and completing sign-ups on the spot. The cinema weekend also produced the insight that shaped every activation since: match the pack to the film, and put Hindi offers behind Hindi releases.
A festival-market activation for Vahdam Teas, built as a branded environment rather than a table. A green and gold festive surround wrapped the whole stand, the gift range sat shelved at eye level, a looping screen held the corner, and the team brewed and sampled across the day. The stand ran on tasting first: shoppers stopped for a cup, then browsed the gift packs stacked behind it. It is the format Ivory Task still uses for premium food and drink brands: sample, explain, hand over something worth carrying home.
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