Do Deewane Sheher Mein Takes Over Times Square on Valentine’s Day

A Valentine’s Day film activation in the heart of Times Square, built around a large branded cut-out set against the iconic billboards. The team interviewed 25+ couples and passers-by, capturing user-generated content and a live proposal that drew public cheers, reaching both South Asian and mainstream New York audiences ahead of the film’s cinema release on February 20, 2026.