Field Activation

Selling LA Knight Riders Tickets One Storefront at a Time

June 2026

Two weekends of storefront and community work across four Southern California counties. Weekend two alone sold 104 tickets and put out 2,675 flyers.

June 2026 · Southern California

A two-weekend grocery-store and community activation for the LA Knight Riders MLC franchise across four Southern California counties. Teams worked storefronts from Fullerton to Riverside, handing out flyers, capturing fan leads and selling match tickets. After a mid-programme move to a $25 standard ticket, weekend two alone sold 104 tickets and distributed 2,675 flyers, with Riverside shoppers returning specifically to find the team.

104

Tickets Sold · Wk 2

3,150+

Flyers Distributed

120+

Fan Leads

More Field Notes

Field Activation

Ivory Task in Canada: 2,500 Visitors at Toronto’s India Day

August 2026

A 10 by 10 booth in Nathan Phillips Square drew 2,500 visitors and 1,500 conversations for igp.com, and opened the first Ivory Task market outside the United States.

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Field Activation

How the SF Unicorns Signed Up 308 Fans in the Grocery Aisle

June 2026

Three weekends of Bay Area grocery store activations for the SF Unicorns, anchored by a Ravichandran Ashwin Family Day. Roughly 308 fan registrations, and 970+ postcards in one weekend.

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Experiential Activation

Do Deewane Sheher Mein Takes Over Times Square on Valentine’s Day

February 2026

A Valentine’s Day film activation under the Times Square billboards, with 25+ couples interviewed, a live proposal, and a cinema release six days later.

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