Festival Activation

Three Events in One Week: How the Sling Relationship Started

January 2023

The programme that opened the Sling relationship: three events in one week across Chicago and the Bay Area, reaching 2,100+ attendees.

January 2023 · Chicago & the Bay Area

The programme that opened the Sling relationship. Inside a single week the team ran a community association event, the Pongal celebration in Chicago and a Cine Lounge screening weekend: stage standees and MC shout-outs in the halls, 30- and 60-second spots on the in-venue screens, and staffed booths handing out Dakshin Pack leaflets and completing sign-ups on the spot. The cinema weekend also produced the insight that shaped every activation since: match the pack to the film, and put Hindi offers behind Hindi releases.

2,100+

Attendees Reached

Events in One Week

30s / 60s

Spots On-Screen

More Field Notes

Field Activation

Ivory Task in Canada: 2,500 Visitors at Toronto’s India Day

August 2026

A 10 by 10 booth in Nathan Phillips Square drew 2,500 visitors and 1,500 conversations for igp.com, and opened the first Ivory Task market outside the United States.

Read the report →

Field Activation

Selling LA Knight Riders Tickets One Storefront at a Time

June 2026

Two weekends of storefront and community work across four Southern California counties. Weekend two alone sold 104 tickets and put out 2,675 flyers.

Read the report →

Field Activation

How the SF Unicorns Signed Up 308 Fans in the Grocery Aisle

June 2026

Three weekends of Bay Area grocery store activations for the SF Unicorns, anchored by a Ravichandran Ashwin Family Day. Roughly 308 fan registrations, and 970+ postcards in one weekend.

Read the report →

Want your brand in the next one?