Field Activation

Vahdam Teas Poured First and Sold Second in San Diego

December 2023
A festival market stand built as a branded environment rather than a table: brew, sample, explain, and hand over something worth carrying home.
2023 · San Diego festival market

A festival-market activation for Vahdam Teas, built as a branded environment rather than a table. A green and gold festive surround wrapped the whole stand, the gift range sat shelved at eye level, a looping screen held the corner, and the team brewed and sampled across the day. The stand ran on tasting first: shoppers stopped for a cup, then browsed the gift packs stacked behind it. It is the format Ivory Task still uses for premium food and drink brands: sample, explain, hand over something worth carrying home.

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