Ten Weeks of Sling TV in New Jersey: 16.2M Impressions, 131 Subscriptions

A quarter-long test of what concentrated, single-state marketing can do. Transit outdoor ran at Journal Square and Newport on the PATH and at Edison and MetroPark on NJ Transit, while field teams worked grocery weekends at Patel Brothers, Apna Bazaar and Subzi Mandi across Jersey City, Edison, Iselin, New Brunswick and North Brunswick, then followed the festival calendar into Dussehra, Durga Pooja, the Secaucus Diwali Mela and Diwali in Princeton and Somerset. Interactive booths, spin-the-wheel games and live product demos turned foot traffic into conversation, and conversation into subscriptions.