Six Weekends, Three Markets, 59 Sling Subscriptions Sold

Six activation weekends run back to back across three markets. In Dallas the team worked four India Bazaar stores in Irving, Frisco, Lewisville and Plano, then three more the following weekend; in the Bay Area the programme moved between Patel Brothers in Santa Clara and Indian Cash & Carry in Fremont, with a Houston weekend closing it out. Branded stalls, channel-by-channel pricing boards, live demos and backpack giveaways carried the pitch for the six-month Desi Binge Plus and Freestream plans, and the weekly reports fed straight back into pricing and creative.